What is TRIZ?
Most people have had some experience with right-brain creativity. When it works, it produces ideas that can solve problems, or change industries. But, because many people in business are naturally more left-brain oriented (particularly those with engineering, science, statistics, business, and finance backgrounds) they don't experience right-brain creativity very often. Brainstorming is the most popular general creativity method. It relies on right-brain skills.
For example, one of the rules of brainstorming is that each person should contribute her/his own ideas, but not criticize the ideas of others. The reason for this is that criticism (judgment) is a left-brain activity, and both the person doing the criticizing and the one being criticized stop the flow of right-brain new ideas when they engage in left-brain judgment.
Another technique of brainstorming is to build on the ideas of other people—this draws on the right-brain skill of making connections that have not been made before. Brainstorming can be very useful if the people involved actually have the information that is needed to solve the problem, but they have never applied it to this kind of situation before.
Brainstorming won't help if the people involved don't have the knowledge—in that case, a left-brain, data-based method like TRIZ will be more successful.
The TRIZ method teaches you to analyze your problem, convert it into a general problem, then use the heuristics (rules and conventions) to find a general solution. Then you will develop specific solution to your problem by analogy to the general solutions.
Analysis is a left brain skill and analogy uses both left and right brain skills.
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